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The king of Madison Avenue David Ogilvy and the making of modern advertising

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

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  • "David Ogilvy and the making of modern advertising"
  • "David Ogilvy and the making of modern advertising"@en

author

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description

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  • "Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals"
  • ""Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals"--[source inconnue]."
  • "Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This biography is based on a wealth of material from the author's decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. Idiosyncratic, full of contradictions, and characterized by a powerful intellect, David Ogilvy redefined the business and became an icon, creating some of history's most famous advertising campaigns for brands like, Dove, Rolls Royce, and Schweppes."
  • "Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals."
  • "Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals."@en

genre

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  • "History"@tr
  • "History"
  • "History"@en
  • "Biography"@tr
  • "Biography"
  • "Biography"@en
  • "Electronic books"@en

name

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  • "The king of Madison Avenue David Ogilvy and the making of modern advertising"
  • "The king of Madison Avenue David Ogilvy and the making of modern advertising"@en
  • "Reklam dünyasının kralı David Ogilvy"@tr
  • "The king of Madison avenue : David Ogilvy and the making of modern advertising"
  • "The King of Madison Avenue : David Ogilvy and the making of modern advertising"
  • "The king of Madison Avenue : David Ogilvy and the making of modern advertising"@en
  • "The king of Madison Avenue : David Ogilvy and the making of modern advertising"

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