"entreprise Facebook (réseau social en ligne)" . . "entreprise marketing réseau social en ligne." . . "Social Media." . . "Xarxes socials." . . "Facebook ." . . "Livres électroniques" . . "Electronic books"@en . . . . . . . . . . . . . . . "The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff" . . . . . . . . "\"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business of social networking and shows how to transform that promise into reality\"--P. [4] de la couv." . . . . . . . . . . . . . . . . . "The Facebook era tapping online social networks to build better products, reach new audiences, and sell more stuff"@en . "The Facebook era tapping online social networks to build better products, reach new audiences, and sell more stuff" . . . . . . . . "\"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business of social networking and shows how to transform that promise into reality\"--Page 4 of cover." . "\"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business of social networking and shows how to transform that promise into reality\"--Page 4 of cover."@en . "Facebook (Recurs electrònic)" . . "Online social networks." . . "Réseautage personnel (Informatique)" . . "Sociale netværk" . . "Marketing recursos en Internet." . . "Virksomhedens netværk" . . "Web 2.0." . . "Entreprises Réseaux d'ordinateurs." . . "Onlinegemeinde." . . "Business enterprises Computer networks." . . "Facebook (site web)" . . "Management." . . "Réseaux sociaux." . . "entreprise Web 2.0." . . "Facebook." . . "Internetkultur" . . . . "Facebook (Electronic resource)" . . "Empreses Ordinadors, Xarxes d'" . . "Vermarktung." . .