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http://worldcat.org/entity/work/id/794341585

Marketing due diligence reconnecting strategy to share price

The book all CEOs, Marketing, and Finance directors must read - the first marketing text to clearly demonstrate the shareholder value of business and marketing plans.

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  • "The book all CEOs, Marketing, and Finance directors must read - the first marketing text to clearly demonstrate the shareholder value of business and marketing plans."@en
  • "The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions-Does the promised market exist?<b."@en

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  • "Electronic books"@en
  • "Livres électroniques"

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  • "Marketing due diligence reconnecting strategy to share price"
  • "Marketing due diligence reconnecting strategy to share price"@en
  • "Marketing Due Diligence Reconnecting Strategy to Share Price"@en
  • "Marketing due diligence : reconnecting strategy to share price"@es
  • "Marketing due diligence : reconnecting strategy to share price"@en
  • "Marketing due diligence : reconnecting strategy to share price"

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