"Effizienzmessung." . . "Corporate profits Management." . . "Évaluation du risque." . . "Sociétés Évaluation." . . "Actions (Titres de société) Prix." . . . . "Analyse stratégique." . . "BUSINESS & ECONOMICS / Organizational Behavior" . . "Mercadotecnia." . . "Marketing." . . "BUSINESS & ECONOMICS Investments & Securities General." . . "BUSINESS & ECONOMICS / Management" . . "Strategisches Management." . . "Corporations Investor relations." . . "Strategisk planlægning" . . "Marketing : Strategisches Management." . . "Markedsføring" . . "Entreprises Profits Gestion." . . "Sociétés Relations avec les actionnaires." . . "Due diligence." . . "Due Diligence." . "Due diligence" . . . . . . . . "Electronic books"@en . . . . . "Marketing due diligence reconnecting strategy to share price" . . "Marketing due diligence reconnecting strategy to share price"@en . . . "Livres électroniques" . . . . . . . . "Marketing Due Diligence Reconnecting Strategy to Share Price"@en . . . "The book all CEOs, Marketing, and Finance directors must read - the first marketing text to clearly demonstrate the shareholder value of business and marketing plans."@en . . . . . . . . . . . . . . . "The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions-Does the promised market exist?<b."@en . . . . . . . . . . . . "Marketing due diligence : reconnecting strategy to share price" . . "Marketing due diligence : reconnecting strategy to share price"@en . "Marketing due diligence : reconnecting strategy to share price"@es . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . "BUSINESS & ECONOMICS / Management Science" . . "Corporations." . . "Mercadotecnia Toma de decisiones." . . "Control de precios." . . "Shareholder-value-Analyse." . . "Shareholder-Value-Analyse." . "Strategic planning 16th century." . . "Strategisk markedsføring" . . "Planificación estratégica." . . "BUSINESS & ECONOMICS / Industrial Management" . . "Valeur économique ajoutée." . .