Linked Data Explorerhttp://worldcat.org/entity/work/id/794498777
Hospitality strategic management concepts and cases
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or h.
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- "Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or h."@en
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- "Case studies"
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- "Lehrbuch"
http://schema.org/name
- "Hospitality strategic management concepts and cases"@en
- "Lü you jie dai ye zhan lüe guan li : gai nian yu an li"
- "Hospitality strategic management : concepts and cases"
- "Hospitality strategic management : concepts and cases"@en
- "Hospitality strategic management [electronic resource]"@en
- "旅游接待业战略管理:概念与案例"
- "Hospitality Strategic Management: Concepts and Cases"
- "Hospitality strategic management Concepts and cases"
- "旅游接待业战略管理 : 概念与案例"
- "Hospitality strategic management"
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