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Youtube

YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy.The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a r

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  • ""YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural 'production' and 'consumption'. Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies." -- Book cover."
  • "YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy.The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a r"@en
  • "YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural 'production' and 'consumption'. Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies."@en
  • ""YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural 'production' and 'consumption'. Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies."--Book cover."
  • "YouTube è uno dei più conosciuti e discussi siti di media partecipativi, il più utilizzato su Internet per la condivisione di video. Ma come viene utilizzato? Perché è così importante? Quali rapporti ha con le più vaste trasformazioni in corso nella cultura, nella società e nell'economia? Sono tanti e diversi i soggetti che partecipano e contribuiscono a YouTube: dai grandi media proprietari di copyright come i canali televisivi, le società sportive e i grandi inserzionisti pubblicitari, alle piccole e medie imprese in cerca di mezzi economici o alternativi ai sistemi di trasmissione mainstream; dalle istituzioni culturali agli artisti, dai politici agli attivisti e ai produttori non professionali di contenuti mediali, che realizzano video amatoriali. Ognuno di questi usa YouTube con scopi, fini e aspettative diversi, e insieme contribuiscono a plasmare YouTube come un sistema culturale dinamico. Ma molti usano YouTube come se fosse uno spazio progettato solo per loro e come se dovesse rispondere solo ai loro propri interessi individuali, spesso senza riconoscere i ruoli ricoperti dagli altri partecipanti. YouTube offre perciò l'opportunità di affrontare alcuni dei problemi più importanti della cultura partecipativa: il differente peso delle diverse voci e forme di partecipazione, le evidenti tensioni fra interessi commerciali e bene collettivo, e la contestazione delle regole etiche e sociali."

genre

http://schema.org/genre

  • "Bibliography"
  • "Electronic books"
  • "Electronic books"@en

name

http://schema.org/name

  • "Youtube"@en
  • "YouTube : wideo online a kultura uczestnictwa"@pl
  • "YouTube Online Video and Participatory Culture"
  • "YouTube Online Video and Participatory Culture"@en
  • "YouTube : online video and participatory culture"@en
  • "YouTube : online video and participatory culture"
  • "YouTube online video and participatory culture"
  • "YouTube : Online Video and Participatory Culture"
  • "YouTube"
  • "YouTube"@en
  • "YouTube"@it
  • "Youtube online video and participatory culture"@en
  • "Youtube : Online Video and Participatory Culture"@en
  • "Youtube: online video and participatory culture"

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