Strategisches Kostenmanagement bei Mobilfunkbetreibern : Status quo-Analyse, Entwicklung eines Kennzahlensystems und Konzipierung eines Managementansatzes
"Angesichts des Wettbewerbdrucks und sinkender Gewinnmargen in zunehmend saturierten Mobilfunkmärkten untersucht Stefan Detscher das Kostenmanagement von Mobilfunkbetreibern. Auf der Grundlage einer weltweiten Befragung und umfassenden statistischen Auswertungen identifiziert er die wesentlichen Kostentreiber und entwickelt ein eigenständiges Kennzahlensystem. Darauf aufbauend konzipiert der Autor einen branchenspezifischen Managementansatz für die strategische Kostensteuerung, den er mittels Experteninterviews erweitert und validiert."
"Strategisches Kostenmanagement bei Mobilfunkbetreibern : Status quo-Analyse, Entwicklung eines Kennzahlensystems und Konzipierung eines Managementansatzes"
"Strategisches Kostenmanagement bei Mobilfunkbetreibern Status quo-Analyse, Entwicklung eines Kennzahlensystems und Konzipierung eines Managementansatzes"
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