Linked Data Explorerhttp://worldcat.org/entity/work/id/795101374
Truth, lies, and advertising the art of account planning
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http://schema.org/about
- http://experiment.worldcat.org/entity/work/data/795101374#Topic/advertising_agencies_united_states
- http://id.loc.gov/authorities/subjects/sh85001196
- http://experiment.worldcat.org/entity/work/data/795101374#Topic/guang_gao
- http://id.loc.gov/authorities/subjects/sh85001191
- http://experiment.worldcat.org/entity/work/data/795101374#Topic/publicite_etats_unis
- http://id.worldcat.org/fast/797835
- http://id.worldcat.org/fast/1204155
- http://experiment.worldcat.org/entity/work/data/795101374#Topic/reclamecampagnes
- http://experiment.worldcat.org/entity/work/data/795101374#Place/usa
- http://id.worldcat.org/fast/797511
- http://experiment.worldcat.org/entity/work/data/795101374#Topic/agences_de_publicite_etats_unis
- http://experiment.worldcat.org/entity/work/data/795101374#Topic/werbekampagne
- http://experiment.worldcat.org/entity/work/data/795101374#Topic/usa
- http://experiment.worldcat.org/entity/work/data/795101374#Topic/campagne_publicitaire
- http://experiment.worldcat.org/entity/work/data/795101374#Topic/agence_de_publicite
- http://experiment.worldcat.org/entity/work/data/795101374#Topic/campagnes_publicitaires_etats_unis
- http://experiment.worldcat.org/entity/work/data/795101374#Topic/campagnes_publicitaires_etats_unis_planification
- http://experiment.worldcat.org/entity/work/data/795101374#Topic/relations_avec_la_clientele
- http://id.loc.gov/authorities/subjects/sh2007100691
- http://experiment.worldcat.org/entity/work/data/795101374#Topic/lait_publicite_etats_unis
- http://experiment.worldcat.org/entity/work/data/795101374#Topic/reklamebranche
- http://experiment.worldcat.org/entity/work/data/795101374#Topic/agences_de_publicite_service_a_la_clientele_etats_unis
- http://experiment.worldcat.org/entity/work/data/795101374#Topic/planification
- http://experiment.worldcat.org/entity/work/data/795101374#Place/etats_unis
- http://id.worldcat.org/fast/797815
- http://experiment.worldcat.org/entity/work/data/795101374#Topic/marketingmanagement
- http://experiment.worldcat.org/entity/work/data/795101374#Topic/publicite_etats_unis_cas_etudes_de
http://schema.org/description
- "Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity - an approach that gains access to consumers' hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing advertising."
http://schema.org/name
- "Guang gao de zhen shi yu huang yan"
- "Truth, lies, and advertising : the art of account planning"
- "Truth, lies, and advertising the art of account planning"@en
- "廣告的真實與謊言"
- "廣告的眞實與謊言 = Truth lies & advertising"
- "Guang gao de zhen shi yu huang yan = Truth lies & advertising"
http://schema.org/workExample
- http://www.worldcat.org/oclc/833051515
- http://www.worldcat.org/oclc/473266267
- http://www.worldcat.org/oclc/51977189
- http://www.worldcat.org/oclc/757474067
- http://www.worldcat.org/oclc/441918110
- http://www.worldcat.org/oclc/815323932
- http://www.worldcat.org/oclc/37640563
- http://www.worldcat.org/oclc/751160507
- http://www.worldcat.org/oclc/606984737
- http://www.worldcat.org/oclc/492013916