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http://worldcat.org/entity/work/id/795950777

Public relations : the profession and the practice

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description

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  • ""Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. Critical changes in society and technology lend importance to the increasing emphasis in the management function of public relations. While traditional media is still the foundation of public communication, the new social media now provides a much more personal and interactive form of public relations. This book thus provides the user with the ability to create effective messages using both the new social media as well as traditional media."--Publisher's website."
  • ""Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"--"

genre

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  • "Schoolboek"
  • "Electronic books"@en

name

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  • "Public relations : the profession and the practice"
  • "Public relations : the profession and the practice"@en
  • "Relaciones públicas : profesión y práctica"
  • "Relaciones públicas : profesión y práctica"@es
  • "Public relations the profession and the practice"
  • "Public relations the profession and the practice"@en
  • "Public relations : the profession and practice"
  • "Public Relations : the profession and the practice"

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