"Produits commerciaux Gestion." . . "Produits nouveaux Guides, manuels, etc." . . "New products." . . "Beziehungsmarketing" . . "Relations avec la clientèle Gestion." . . "Business Management." . . "Emotions." . . "Émotions." . "Marketing." . . . . . . . . "Built to Love Creating Products That Captivate Customers"@en . "Built to love : creating products that captivate customers" . . . . . . . . . . . . "Electronic books"@en . "Electronic books" . "Built to love creating products that captivate customers" . . "Built to love creating products that captivate customers : the science of product emotion"@en . . . . . . . . . . . . "Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com."@en . . . . . . . . . . "Produktinnovation" . . "BUSINESS & ECONOMICS Development Business Development." . . "Relations avec la clientèle Gestion Guides, manuels, etc." . . "Produktpolitik" . . "Customer relations Management." . . "Produits nouveaux." . . "Produits commerciaux Gestion Guides, manuels, etc." . . . . "BUSINESS & ECONOMICS Marketing Research." . .