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http://worldcat.org/entity/work/id/796326445

Managing service firms the power of managerial marketing

Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

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  • "Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice."
  • "Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice."@en

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  • "Electronic books"
  • "Electronic books"@en
  • "Electronic resource"

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  • "Managing service firms the power of managerial marketing"@en
  • "Managing service firms the power of managerial marketing"
  • "Managing Service Firms the Power of Managerial Marketing"@en
  • "Managing Service Firms The Power of Managerial Marketing"
  • "Managing service firms : the power of managerial marketing"

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