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Selling the invisible

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the For.

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  • "Průvodce moderním marketingem"
  • "新興行銷現象導遊"
  • "Xin xing xing xiao xian xiang dao you"

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description

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  • "SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the For."@en
  • "Handreiking voor het marketen van diensten en serviceverlening."
  • "A succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them."@en
  • ""You can't touch, hear, or see your company's most important products ... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work and how prospects think. A treasury of hundreds of quick, practical, and easy-to-read strategies-few are more than a page long-Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing, including: * Why focus groups, value-price positioning, discount pricing, and being the best usually fail * The critical emotion that most influences your prospects-and how to deal with it * The vital role of vividness, focus, "anchors," and stereotypes * The importance of Halo, Cocktail Party, and Lake Wobegon Effects * Marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of the Matterhorn * Dozens of proven yet consistently over-looked ideas for research, presentations, publicity, advertising, and client retention ... and much more. Based on the author's twenty-five years of experience with thousands of business professionals, this book delivers its wisdom with unforgettable and often surprising examples-from Federal Express, Citicorp, and a growing Greek travel agency ... to an ingenious baby-sitter, Fran Lebowitz, and the colors of oranges and lemons. The first guide of its kind and a book already causing a sensation in the business community, Selling the Invisible will help anyone marketing a service, a product, or a career. Read it, and you almost certainly will understand why two advance reviewers call it the best book on business ever written."--Publisher's description."

genre

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  • "Handbooks, manuals, etc"
  • "Příručky"
  • "Electronic books"@en

name

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  • "Sprzedawanie niewidzialnego : przewodnik po nowoczesnym marketingu usług : tajemnice skutecznego marketingu we współczesnym świecie"@pl
  • "Li-mekor et ha-bilti nirʼeh : madrikh shimushi le-shiṿuḳ mitḳadem shel sherutim"
  • "Wu ti xingxiao : xinxing xingxiao xianxiang daoyou = Selling the invisible: a field guide to modern marketing"
  • "Selling the invisible"@en
  • "Vendre l'invisible : un guide pratique de marketing moderne"
  • "Selling the invisible: a field guide to modern marketing"
  • "Prodaja nevidnega : vodnik po sodobnem marketingu"@sl
  • "Selling the invisible : a field guide to modern marketing"@en
  • "Selling the invisible : a field guide to modern marketing"
  • "Jak prodat neviditelné : průvodce moderním marketingem"
  • "無體行銷 : 新興行銷現象導遊"
  • "De verkoop van het niet-zichtbare : de sleutel tot moderne marketing"
  • "Venda lo invisible : la mercadotecnia de los servicios intangibles"@es
  • "Fu wu xing xiao xin shi ye : tiao tuo mi si yu miu lun"
  • "Venda lo invisible : la mercadotecnia de los servicios intangibles / Harry Beckwith"@es
  • "Wu ti xing xiao : xin xing xing xiao xian xiang dao you"
  • "Selling the invisible : A field guide to modern marketing"
  • "服務行銷新視野 : 跳脫迷思與謬論"
  • "Selling the invisible a field guide to modern marketing"@en
  • "Sprzedać niewidzialne"@pl
  • "Venda lo invisible : la mercadotécnia de los servicios intangibles"@es
  • "Selling the invisible : the secrets of service marketing"
  • "Fu wu xing xiao xin shi ye : tiao tuo mi si yu miu lun = Selling the invisible : a field guide to modern marketing"
  • "Selling the Invisible a Field Guide to Modern Marketing"@en
  • "服務行銷新視野 : 跳脫迷思與謬論 = Selling the invisible : a field guide to modern marketing"

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