"Reclame." . . "Wirtschaftssoziologie." . . . . "Advertising United States." . . "Advertising -- United States." . "Popular culture." . . "Popular culture" . "Konsumenci edukacja Stany Zjednoczone." . . "Culture populaire." . . "USA." . . "USA" . "United States." . . "United States" . . . . . . . . . . . . . "Ads, fads and consumer culture" . . . . . . . . . . . . . . . . . . . "Ads, fads and consumer culture : advertising's impact on American character and society" . . . . . . . . . . . . . . . . "Livres électroniques" . "Ads, fads, and consumer culture : advertising's impact on American character and society" . "Ads, fads, and consumer culture : advertising's impact on American character and society"@en . . "\"Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of self-alienation and its relation to consumption. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, political advertising, and marketing theory. The marketing discussion deals with the Values and Lifestyle Typology (VALS) and the Claritas typology. The chapters analyzing print advertisements and television commercials are distinctive features of the book. For print advertising, it provides a list of topics to consider in analyzing print advertising and then provides a detailed analysis of a fascinating Fidji perfume advertisement that shows a Polynesian woman with a snake around her neck. It provides a semiotic, psychoanalytic, sociological, Marxist, mythic, and Feminist analysis of this advertisement. For television commercials, it analyzes the famous Macintosh \"1984\" commercials in a number of different ways as well. In the last chapter it speculates about the role of advertising in selling drugs to people, children and advertising, and the problems advertising agencies have in getting people's attention. It also offers a glossary to terms used in the book and an annotated bibliography.\"--Publisher's website." . . . . . "Ads, fads, and consumer culture advertising's impact on american character and society" . . . . . . . . . . . . . "Ads, fads, and consumer culture advertising's impact on American character and society" . "Ads, fads, and consumer culture advertising's impact on American character and society"@en . . . . . . . . . . . . "Ads, fads, and consumer culture : advertising's impact on american character and society"@en . "Ads, fads, and consumer culture : advertising's impact on american character and society" . . . "Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of self-alienation and its relation to consumption. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, politic."@en . . . . . . . . . . . . . . "Electronic books"@en . . . . . "<Span><span style=\"\"font-style:italic;\"\">Ads, Fads, and Consumer Culture</span><span>-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.</span></span>"@en . . . . . . . . . . . . . . . . . . . . . . "Ads, Fads, and Consumer Culture" . . . "Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society"@en . . "Seksualitet" . . "Consumatori - Stati Uniti d'America." . . "Forbrugersociologi" . . "Publicité." . . "Publicité" . "Consommateurs Éducation États-Unis." . . "Consommateurs Education Etats-Unis." . "Consommateurs - Éducation - États-Unis." . "Éducation du consommateur." . . "Werbung." . . "Culture populaire États-Unis." . . "Culture populaire - États-Unis." . "TV-reklamer" . . "Cultura popular Estats Units d'Amèrica." . . "Społeczeństwo konsumpcyjne." . . "Forbrugerkultur." . . "Forbrugerkultur" . "Psychologie." . . "Politisk markedsføring" . . "Verbraucherverhalten." . . "Consumidores Estados Unidos." . . "Verbrauchererziehung." . . "Verbraucher : Psychologie." . . "Potrošniška družba Združene države Amerike." . . "Consumidors Educació Estats Units d'Amèrica." . . "Folkekultur." . . "Publicitat Estats Units d'Amèrica." . . "Gesellschaft." . . "Cultura popular Estados Unidos." . . "Reklama wpływ." . . "Populaire cultuur." . . "Verenigde Staten." . . "Reklamesprog" . . "Forbrugeradfærd." . . "Forbrugeradfærd" . "Reklama aspekt społeczny Stany Zjednoczone." . . "Publicidad Estados Unidos." . . "BUSINESS & ECONOMICS / Advertising & Promotion" . . "BUSINESS & ECONOMICS Advertising & Promotion." . "Marketing." . . "Popular culture United States." . . "Popular culture -- United States." . "Advertising." . . "Advertising" . "Agences de publicité États-Unis." . . "Agences de publicité - États-Unis." . "Consumer education United States." . . "Consumer education -- United States." . "Kommunikationsteori" . . "Publicité États-Unis." . . "Publicité - États-Unis." . "Styl życia." . . "États-Unis." . . "USA." . . "Verbraucher." . . "Pop-Kultur." . . "Pubblicità - Aspetti sociali - Stati Uniti d'America." . . "Reklame." . . "Reklame" . "Kultura masowa Stany Zjednoczone." . . "Oglaševanje Vplivi Družbene spremembe Združene države Amerike." . . "Consumer education." . . "Consumer education" . "Electronic books." . . "Consumentenvoorlichting." . . "Business." . . "BUSINESS & ECONOMICS" . . "ebrary, Inc." . .