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http://worldcat.org/entity/work/id/796401913

Strategic brand management : building, measuring and managing brand equity

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  • "Strategic brand management"@it
  • "Strategic brand management"@pl
  • "Strategic brand management"
  • "Zhan lue ping bai guan li"@en
  • "Building, measuring, and managing brand equity"
  • "Zhan lue pin pai guan li"
  • "Best practice cases in branding"
  • "战略品牌管理"
  • "Management stratégique de la marque"

author

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description

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  • "Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates."
  • "Ben shu zuo zhe tong guo liu pian 15 zhang yi ji san da te se zhuan lan xi tong di lun shu le pin pai zi chan li lun he pin pai li lun yan jiu yu shi jian ling yu de qian yan jin zhan."
  • "本书作者通过六篇15章以及三大特色专栏系统地论述了品牌资产理论和品牌理论研究与实践领域的前沿进展."
  • ""For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. The concept of brand equity is the main focus of this book{u2013}and provides students with a valuable perspective,and common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for the broad exploration of a complicated subject. Brand equity is the bridge between what happened to the brand in the past and what should happen to it in the future." --Descripción del editor."
  • "Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies."
  • "Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term "profitability" of specific brand strategies. Finely focused on " how-to" and " why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 "Branding Briefs" that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi' s Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers."
  • "For students, managers and senior executives studying Brand Management. Keller{u2019}s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. The concept of brand equity is the main focus of this book{u2013}andprovides students with a valuable perspective,and common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for the broad exploration of a complicated subject. Brand equity is the bridge between what happened to the brand in the past and what should happen to it in the future. -- From publisher's web site."

editor

genre

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  • "Electronic books"@en
  • "Monography"
  • "Beispielsammlung"
  • "Lehrbuch"
  • "Monografie"
  • "Case studies"@en
  • "Case studies"

name

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  • "Strategic brand management : building, measuring, and management brand equity"
  • "战略品牌管理 = Strategic brand management"
  • "Strategic brand management : building, measuring and managing brand equity"@en
  • "Strategic brand management : building, measuring and managing brand equity"
  • "Gestione e sviluppo del Brand"
  • "Gestione e sviluppo del Brand"@it
  • "Zhan l.ue pin pai guan li : di 3 ban"
  • "Zhan lue pin pai guan li = Strategic brand management"
  • "Strategic brand management : building, measuring and management brand equity"
  • "Strategic brand management : building, measuring and mannaging brand equity"@en
  • "Strategic brand management : building, measuring, and managing brand equality"
  • "Strategiczne zarządzanie marką : kapitał marki - budowanie, mierzenie i zarządzanie"@pl
  • "Gestione e sviluppo del brand"@it
  • "Strategic Brand Management = 战略品牌管理 : 英文版"
  • "Strategické řízení značky"
  • "Strategic brand management : best practice cases in branding : lessons from the world's strongest brands"
  • "Strategic brand management"
  • "Strategic brand management"@en
  • "Strategic brand management : a European perspective"
  • "Management stratégique de la marque : construire, évaluer et exploiter des marques fortes"
  • "战略品牌管理"
  • "Strategic Brand Management: Building, Measuring, and Managing Brand Equity"
  • "Strategic brand management. Best practice cases in branding : lessons from the world's strongest brands"
  • "Management stratégique de la marque : [construire, évaluer et exploiter des marques fortes]"
  • "Strategic brand management = 战略品牌管理"
  • "Strategic brand management building, measuring and managing brand equity"
  • "Strategiczne zarządzanie marką : kapitał marki - budowanie mierzenie i zarządzanie"@pl
  • "Strategic brand management : building, measuring, and managing brand equity"
  • "Strategic brand management : building, measuring, and managing brand equity"@en
  • "Strategic brand management : building, measuring, and managing brand equity"@es
  • "Zhan lue pin pai guan li"
  • "Strategic brand management a European perspective"
  • "Administración estratégica de marca : branding"
  • "Strategic brand management a European perspective"@en
  • "Zhan Lüe pin pai guan li"
  • "Strategic brand management : building measuring and managing brand equity"
  • "Gestão estratégica de marcas"@pt
  • "Strategic brand management building, measuring, and managing brand equity"
  • "Strategic brand management building, measuring, and managing brand equity"@en
  • "Administración estratégica de marca branding"
  • "Administración estratégica de marca branding"@es
  • "Strategic brand management : Instructor's manual"@en
  • "Management stratégique de la marque"
  • "<&gt"@en
  • "Strategic brand management [electronic resource]"@en
  • "Zhan lüe pin pai guan li"
  • "战略品牌管理 : 第3版"
  • "Zhan lue pin pai guan li = Zhan lue pin pai guan li : ying wen ban"
  • "Strategic brand management : Building, measuring, and managing brand equity"

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