"Marcas de comercio Gestión." . . "ledelse." . . "mærkevarer" . . "Mærkevarer" . "mærkevarer." . "Image de marque (Marketing)" . . "markedsføring" . . "markedsføring." . "Produits de marque Commercialisation 1990-...." . . "Řízení značky" . . "Brand management" . . "Màrqueting." . . "Lærebøger" . . "cases." . . . . "Planification stratégique Manuels d'enseignement supérieur." . . "Brands Management." . . "Nike." . . "Brand equity" . . "brand equity." . "Zarządzanie strategiczne." . . "Product management." . . "Planificación estratégica." . . "Marchi di fabbrica e di commercio." . . "Wolters Kluwer Polska." . . "Productstrategie." . . "Wettbewerbsstrategie" . . "Levi Strauss & Co." . . "Markenname." . . "Markenpolitik." . . "Markenpolitik" . "Marketingový management" . . "Productes de marca Direcció i administració." . . "Qi ye guan li Zhi liang guan li." . . "企业管理 质量管理." . "marque de commerce - gestion stratégie de l'entreprise." . . "Znaki towarowe zarządzanie." . . "Marketingpolitik" . . "marketing" . . "Marketing." . "Marketing" . "Produktpolitik" . . "produktpolitik." . "Strategisk ledelse" . . "Produktpositionierung." . . "Produits de marque Commercialisation 1990-.... Manuels d'enseignement supérieur." . . "Productos comerciales Europa Gestión." . . "Markalı ürünler Yönetim." . . "Strategisch management." . . "Strategisch management" . "Marcas De Fabrica." . . "Productos de nombre comercial Administración." . . "Brand names" . . "Marketing : Strategisches Management." . . "Firma (nazwa) marketing." . . "Europa" . . "Marketing management" . . "produit de marque stratégie de l'entreprise [manuel]" . . "Markenwert." . . "Markenpolitik / Marketingpolitik / Wettbewerbsstrategie / Produktpolitik." . . "Business and Management." . . "Towary markowe zarządzanie." . . "Electronic books" . . "branding" . . "Branding" . "branding." . "Strategisches Management." . . "marque de commerce stratégie de l'entreprise [manuel]" . . "Marques comercials." . . "Marketing stratégique." . . "Marques de fàbrica." . . "Marques de fàbrica" . "Intel Corporation." . . "Merkartikelen." . . "Merkartikelen" . "brand name products." . . "Brand marketing" . . "Reclame." . . "Merken (commercie)" . . "Europa." . . "Nivea." . . "Marchi di fabbrica e di commercio Valutazione." . . "Productos comerciales Gestión." . . "Mercadeo." . . "Blagovne znamke Upravljanje Priročniki." . . "Administración del producto." . . "Marcas comerciais." . . "management." . . "Stratégie de marque." . . "Brand name products Management." . . "Markenname Produktpositionierung." . . "Produits de marque Gestion." . . "Produits de marque - Gestion." . "Marcas de comercio Marketing." . . . "Strategic brand management : building, measuring, and management brand equity" . . . . . . . . . . . . . . . "战略品牌管理 = Strategic brand management" . . . . . "Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates." . . "Strategic brand management : building, measuring and managing brand equity" . "Strategic brand management : building, measuring and managing brand equity"@en . . . . . . . . . . . . . . "Electronic books"@en . . "Gestione e sviluppo del Brand"@it . "Gestione e sviluppo del Brand" . . "Zhan l.ue pin pai guan li : di 3 ban" . "Ben shu zuo zhe tong guo liu pian 15 zhang yi ji san da te se zhuan lan xi tong di lun shu le pin pai zi chan li lun he pin pai li lun yan jiu yu shi jian ling yu de qian yan jin zhan." . . . . . . . . . "Zhan lue pin pai guan li = Strategic brand management" . . "Strategic brand management : building, measuring and management brand equity" . . . . . "Strategic brand management : building, measuring and mannaging brand equity"@en . . . . . . . . . . . . . "Strategic brand management : building, measuring, and managing brand equality" . . "本书作者通过六篇15章以及三大特色专栏系统地论述了品牌资产理论和品牌理论研究与实践领域的前沿进展." . . . . . . . . . . "Strategiczne zarządzanie marką : kapitał marki - budowanie, mierzenie i zarządzanie"@pl . . . . . . "\"For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. The concept of brand equity is the main focus of this book{u2013}and provides students with a valuable perspective,and common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for the broad exploration of a complicated subject. Brand equity is the bridge between what happened to the brand in the past and what should happen to it in the future.\" --Descripción del editor." . . "Monography" . . . . . . . . . "Gestione e sviluppo del brand"@it . . . . . . . . . . "Strategic Brand Management = 战略品牌管理 : 英文版" . . . . . "Strategic brand management" . "Strategic brand management"@pl . "Strategic brand management"@it . . . "Strategické řízení značky" . . . . "Strategic brand management : best practice cases in branding : lessons from the world's strongest brands" . . . . . . . "Zhan lue ping bai guan li"@en . "Building, measuring, and managing brand equity" . "Strategic brand management"@en . . "Strategic brand management" . . . . . . . "Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies." . "Beispielsammlung" . . . "Strategic brand management : a European perspective" . "Management stratégique de la marque : construire, évaluer et exploiter des marques fortes" . "战略品牌管理" . . "Strategic Brand Management: Building, Measuring, and Managing Brand Equity" . "Strategic brand management. Best practice cases in branding : lessons from the world's strongest brands" . . . . . . . "Management stratégique de la marque : [construire, évaluer et exploiter des marques fortes]" . . "Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term \"profitability\" of specific brand strategies. Finely focused on \" how-to\" and \" why\" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 \"Branding Briefs\" that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi' s Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers." . . "Strategic brand management = 战略品牌管理" . . . . . . . . . "Strategic brand management building, measuring and managing brand equity" . . . . . "Strategiczne zarządzanie marką : kapitał marki - budowanie mierzenie i zarządzanie"@pl . . "Strategic brand management : building, measuring, and managing brand equity" . "Strategic brand management : building, measuring, and managing brand equity"@en . "Strategic brand management : building, measuring, and managing brand equity"@es . . . . . . . . "Zhan lue pin pai guan li" . . "Strategic brand management a European perspective" . "Administración estratégica de marca : branding" . "Strategic brand management a European perspective"@en . . "Zhan Lüe pin pai guan li" . . . . "Strategic brand management : building measuring and managing brand equity" . . . . . . . . . "Gestão estratégica de marcas"@pt . . . . . . . . . "Strategic brand management building, measuring, and managing brand equity" . . "Strategic brand management building, measuring, and managing brand equity"@en . . . . . . . . "Lehrbuch" . "Administración estratégica de marca branding" . "Administración estratégica de marca branding"@es . . . . . . . . . . . . . . . . . . . . "Strategic brand management : Instructor's manual"@en . . . . . . "Zhan lue pin pai guan li" . . . . . . . . . . . . . . . . . . . . . . . . . "Monografie" . . . . . "Management stratégique de la marque" . "For students, managers and senior executives studying Brand Management. Keller{u2019}s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. The concept of brand equity is the main focus of this book{u2013}andprovides students with a valuable perspective,and common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for the broad exploration of a complicated subject. Brand equity is the bridge between what happened to the brand in the past and what should happen to it in the future. -- From publisher's web site." . "<>"@en . . . . . . . "Strategic brand management [electronic resource]"@en . . . . . . . "Zhan lüe pin pai guan li" . . . . . . . . "战略品牌管理 : 第3版" . . . . . . . . . . "Best practice cases in branding" . . "Case studies" . . "战略品牌管理" . "Case studies"@en . . . . . . "Zhan lue pin pai guan li = Zhan lue pin pai guan li : ying wen ban" . "Strategic brand management : Building, measuring, and managing brand equity" . . . . . . . "Management stratégique de la marque" . . . . "Branding Marketing" . . "Strategický management" . . "Strategic planning" . . "Marketing stratégique Manuels d'enseignement supérieur." . . "Reklam." . . "Merken." . . "Stratégie de marque Manuels d'enseignement supérieur." . . "Marchi di fabbrica e di commercio Politica aziendale." . . "Branding Management" . . "Markenimage." . . "Productes de marca Europa Direcció i administració" . . "Brands" . . "Markenartikel." . . "identitetsprogrammer" . . "Produktmanagement." . . "Planification stratégique." . . "Produit de marque." . . "Productos de marca Administraciòn." . . "Productos de marca Administración." .