Produits de marque Commercialisation 1990-....
Planification stratégique Manuels d'enseignement supérieur.
Productes de marca Direcció i administració.
marque de commerce - gestion stratégie de l'entreprise.
Produits de marque Commercialisation 1990-.... Manuels d'enseignement supérieur.
Productos de nombre comercial Administración.
produit de marque stratégie de l'entreprise [manuel]
Markenpolitik / Marketingpolitik / Wettbewerbsstrategie / Produktpolitik.
marque de commerce stratégie de l'entreprise [manuel]
Marchi di fabbrica e di commercio Valutazione.
Strategic brand management : building, measuring, and management brand equity
Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.
Strategic brand management : building, measuring and managing brand equity
Electronic books
Gestione e sviluppo del Brand
Ben shu zuo zhe tong guo liu pian 15 zhang yi ji san da te se zhuan lan xi tong di lun shu le pin pai zi chan li lun he pin pai li lun yan jiu yu shi jian ling yu de qian yan jin zhan.
Zhan lue pin pai guan li = Strategic brand management
Strategic brand management : building, measuring and management brand equity
Strategic brand management : building, measuring and mannaging brand equity
Strategic brand management : building, measuring, and managing brand equality
本书作者通过六篇15章以及三大特色专栏系统地论述了品牌资产理论和品牌理论研究与实践领域的前沿进展.
Strategiczne zarządzanie marką : kapitał marki - budowanie, mierzenie i zarządzanie
"For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. The concept of brand equity is the main focus of this book{u2013}and provides students with a valuable perspective,and common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for the broad exploration of a complicated subject. Brand equity is the bridge between what happened to the brand in the past and what should happen to it in the future." --Descripción del editor.
Gestione e sviluppo del brand
Strategic Brand Management = 战略品牌管理 : 英文版
Strategic brand management
Strategic brand management : best practice cases in branding : lessons from the world's strongest brands
Zhan lue ping bai guan li
Building, measuring, and managing brand equity
Incorporating the latest industry thinking and developments, this textbook provides an exploration of brands, brand equity, and strategic brand management and combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions, thus improving the long-term profitability of specific brand strategies.
Strategic brand management : a European perspective
Management stratégique de la marque : construire, évaluer et exploiter des marques fortes
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Strategic brand management. Best practice cases in branding : lessons from the world's strongest brands
Management stratégique de la marque : [construire, évaluer et exploiter des marques fortes]
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term "profitability" of specific brand strategies. Finely focused on " how-to" and " why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 "Branding Briefs" that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi' s Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers.
Strategic brand management building, measuring and managing brand equity
Strategiczne zarządzanie marką : kapitał marki - budowanie mierzenie i zarządzanie
Strategic brand management : building, measuring, and managing brand equity
Strategic brand management a European perspective
Administración estratégica de marca : branding
Strategic brand management : building measuring and managing brand equity
Gestão estratégica de marcas
Strategic brand management building, measuring, and managing brand equity
Administración estratégica de marca branding
Strategic brand management : Instructor's manual
For students, managers and senior executives studying Brand Management. Keller{u2019}s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. The concept of brand equity is the main focus of this book{u2013}andprovides students with a valuable perspective,and common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for the broad exploration of a complicated subject. Brand equity is the bridge between what happened to the brand in the past and what should happen to it in the future. -- From publisher's web site.
<&gt
Strategic brand management [electronic resource]
Case studies
Zhan lue pin pai guan li = Zhan lue pin pai guan li : ying wen ban
Marketing stratégique Manuels d'enseignement supérieur.
Stratégie de marque Manuels d'enseignement supérieur.
Marchi di fabbrica e di commercio Politica aziendale.
Productes de marca Europa Direcció i administració