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The art of the start : the time-tested, battle-hardened guide for anyone starting anything

Fully revised and updated, this is Guy Kawasaki's iconic, bestselling guide for startups of all kinds.

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  • "Fully revised and updated, this is Guy Kawasaki's iconic, bestselling guide for startups of all kinds."@en
  • ""A new product, a new service, a new company, a new division, a new anything---where there's a will, Guy Kawasaki shows the way with his essential steps to launching one's dreams"--Publisher's website."@en
  • "Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies."
  • "Gives you the essential steps to launch great products, services, and companies -- whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST: Great Ideas for Starting Things, including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz."@en
  • "A new product, a new service, a new company, a new division, a new anything--where there's a will, Guy Kawasaki shows the way with his essential steps to launching one's dreams."
  • "What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers."@en
  • "It begins with a dream that just won't quit, the once-in-a-lifetime thundrebolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea. But what does it take to turn your idea into action? [In this book, the author] offer[s] the essential guide for anyone starting anything, from a multinational corporation to a church group.... From raising money to hiring the right people, from defining your positioning to building a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, [the] book will guide you through an adventure that's more art than science - the art of the start. -Dust jacket."

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  • "Audiobooks"
  • "Audiobooks"@en
  • "Downloadable audio books"@en

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  • "The art of the start : the time-tested, battle-hardened guide for anyone starting anything"@en
  • "The art of the start : the time-tested, battle-hardened guide for anyone starting anything"
  • "The art of the start the time-tested, battle-hardened guide for anyone starting anything"
  • "The art of the start the time-tested, battle-hardened guide for anyone starting anything"@en