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Media today : an introduction to mass communication

Media Today puts students at the center of profound changes in the twenty-first century media world -from digital convergence to media ownership- and gives them the skills to think critically about what these changes mean for the role of media in their lives.

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  • "Throughout the course of this fascinating book, Joseph Turow repeatedly highlights the key distinctions between mass communication and other forms of communication helping students to become media literate, critical consumers."
  • "Media Today puts students at the center of profound changes in the twenty-first century media world -from digital convergence to media ownership- and gives them the skills to think critically about what these changes mean for the role of media in their lives."@en
  • "Le vidéodisque comprend des extraits de reportages et de films illustrant le propos du livre."
  • "How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? [This book] addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboards to online services. The text tracks, among other developments, the explosion of competition among new and old media, pressures toward greater and greater conglomeratization among media firms, the need to increasing segment audiences, and their obligation to expand global sales. Students need to understand what is happening, why, and with what possible consequences for society.-Pref."@en
  • "& Nbsp;Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now.€Completely revised and updated, this 4th edition€connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of€today's changes to the media landscape, especially how tradit."@en
  • "Focuses on concepts such as: a media systems approach allows students to understand the interconnected system of media products that surrounds them every day, and insights into media trends give students an insider's perspective on how media industries are responding to changes from globalization to social networking."@en

genre

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  • "Leermiddelen (vorm)"
  • "Handbuch"
  • "Electronic books"@en
  • "Einführung"

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  • "Media today : an introduction to mass communication"
  • "Media today : an introduction to mass communication"@en
  • "Media Today an Introduction to Mass Communication"@en
  • "Media today an introduction to mass communication"@en
  • "Media today an introduction to mass communication"

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