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The psychology of entertainment media blurring the lines between entertainment and persuasion

This is a cutting-edge look at the way in which entertainment media affects its viewers - both in intended and unattended ways - and the psychological processes that underlie these effects. It is about how the lines between entertainment and persuasion have become increasingly blurred.

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  • "The book provides a cutting edge look at the unique way in which entertainment media affects its viewers, both in intended and unattended ways, and the psychological processes that underlie these effects."
  • "In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior."
  • "This is a cutting-edge look at the way in which entertainment media affects its viewers - both in intended and unattended ways - and the psychological processes that underlie these effects. It is about how the lines between entertainment and persuasion have become increasingly blurred."@en
  • "In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and r."@en

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  • "Electronic books"
  • "Electronic books"@en
  • "Aufsatzsammlung"
  • "Electronic resource"

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  • "The psychology of entertainment media blurring the lines between entertainment and persuasion"@en
  • "The psychology of entertainment media : blurring the lines between entertainment and persuasion"@en
  • "The psychology of entertainment media : blurring the lines between entertainment and persuasion"
  • "The Psychology of Entertainment Media : Blurring the Lines Between Entertainment and Persuasion"
  • "The psychology of entertainment media"
  • "The Psychology of entertainment media : blurring the lines between entertainment and persuasion"
  • "The Psychology of Entertainment Media : Blurring the Lines between Entertainment and Persuasion"
  • "The Psychology of Entertainment Media Blurring the Lines Between Entertainment and Persuasion"
  • "The Psychology of Entertainment Media Blurring the Lines Between Entertainment and Persuasion"@en

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