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"Television. This changing landscape of America's major mass media is the subject of The Republic of Mass Culture. James L. Baughman argues that the advent of television had the greatest impact on its established rivals--not, as many have argued, on society itself. Many of TV's competitors--most notably, publishers of newspapers and periodicals--failed to recognize the long-term threats of television. But by capturing the largest share of the mass audience, television."
"In the late 1940s, the film, radio, print, and television media enjoyed roughly the same measure of popularity in America. By the 1960s, television's rivals had in effect become secondary services, and Hollywood and radio began to target "sub-groups"--Especially teenagers--to win back a segment of the mass market. The proliferation of VCRs and cable television in the 1980s presented even more challenges to media producers and the first serious threats to network."
"Gradually forced its competitors to settle for smaller audiences. In the process, television producers indirectly influenced what their rivals produced--including rock music for young radio listeners in the 1950s, and more sexually explicit films, which Hollywood began offering in the late 1960s. The capacity of individual industries to adapt, argues Baughman, not only determined their success or failure but also shaped the content of their products. The Republic of Mass."
"James L. Baughman offers a lively analysis of the impact that the advent of television has had on America's media industries. He contends that because television had captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, "sub-group" markets with novel content that ranged from rock 'n' roll for teenage radio listeners in the 1950s to the more sexually explicit films that began to appear in the 1960s. For this updated edition, Baughman includes in his discussion the effects of the new competitive realities of the 1990s on journalism, filmmaking, and broadcasting. The dominance of the marketplace values, he argues, has further fragmented the mass audience, encouraged record-breaking mergers between media companies, and precipitated a steady and alarming decline in the quality of and public interest in journalism, a trend that may ultimately threaten American democracy."
"James L. Baughman offers a lively analysis of the impact that the advent of television has had on America's media industries. He contends that because television had captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, "sub-group" markets with novel content that ranged from rock 'n' roll for teenage radio listeners in the 1950s to the more sexually explicit films that began to appear in the 1960s. For this updated edition, Baughman includes in his discussion the effects of the new competitive realities of the 1990s on journalism, filmmaking, and broadcasting. The dominance of the marketplace values, he argues, has further fragmented the mass audience, encouraged record-breaking mergers between media companies, and precipitated a steady and alarming decline in the quality of and public interest in journalism, a trend that may ultimately threaten American democracy."@en
"The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media: radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: rock n roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for network television. The capacity of individual media industries to adapt not only determined their success or failure but also shaped the content of their products. Two new chapters examine media entrants like Fox News, technologies such as the Internet, and increasing industry concentration. Baughman discusses significant changes in media economics and audience demand that are having profound effects on radio program formats, television news coverage, and the very existence of newspapers."
"Culture presents a lively analysis of the shifting objectives and challenges of the media industries, and offers a corrective to some of the casual generalizations frequently made about their effects on Americans."

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"History"
"History"@en

name

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"The republic of mass culture journalism, filmmaking, and broadcasting in America since 1941"
"The republic of mass culture journalism, filmmaking, and broadcasting in America since 1941"@en
"The republic of mass culture : Journalism, filmmaking, and broadcasting in America since 1941"
"The Republic of mass culture : journalism, filmaking, and broadcasting in America since 1941"
"The Republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941"
"The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941"
"The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941"@en
"The republic of mass culture : journalism, filmmaking and broadcasting in America since 1941"

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