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Market opportunity analysis

Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, government policies shift back and forth on tax increases, decreases, and deficit spending, and international competition in major product categories is at an all-time high, business managers are forced to reevaluate the basis for success. The authors of this unique book combine decades of practical experience in market research, strategic management, consumer behavio.

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  • "Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, government policies shift back and forth on tax increases, decreases, and deficit spending, and international competition in major product categories is at an all-time high, business managers are forced to reevaluate the basis for success. The authors of this unique book combine decades of practical experience in market research, strategic management, consumer behavio."@en
  • "The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product's marketabilityMarket Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, government policies shift back and forth on tax increases, decreases, and deficit spending, and international competition in major product categories is at an all-time high, business managers are forced to reevaluate the basis."@en

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  • "Electronic books"
  • "Electronic books"@en

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  • "Market opportunity analysis"@en
  • "Market opportunity analysis"
  • "Market opportunity analysis : Text and cases"
  • "Market opportunity analysis text and cases"@en
  • "Market opportunity analysis : text and cases"
  • "Market Opportunity Analysis Text and Cases"@en
  • "Market Opportunity Analysis"

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