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""This book does not need to be read from start to finish like a sultry novel, nor should it be. Rather, it provides useful insight into changes in macro trends, behaviors, and constructs as a result of social media. Just like social media itself, this book is written in sporadically digestible sound bites, and by the magic of my wonderful editor Shannon Vargo, is arranged so that you, the reader, can easily select an example, particular principle, or case study that is relevant to you or your company. So, while this work will not win any Grammar Girl awards, I hope you find it informative, educational, and entertaining. Updates and augmentations to this book can be found at www.socialnomics.net. I love hearing from my readers at twitter@equalman or [email protected] free to disagree or shower me with affection. I adhere to my promise of personally responding.""
""This book does not need to be read from start to finish like a sultry novel, nor should it be. Rather, it provides useful insight into changes in macro trends, behaviors, and constructs as a result of social media. Just like social media itself, this book is written in sporadically digestible sound bites, and by the magic of my wonderful editor Shannon Vargo, is arranged so that you, the reader, can easily select an example, particular principle, or case study that is relevant to you or your company. So, while this work will not win any Grammar Girl awards, I hope you find it informative, educational, and entertaining. Updates and augmentations to this book can be found at www.socialnomics.net. I love hearing from my readers at twitter@equalman or [email protected] free to disagree or shower me with affection. I adhere to my promise of personally responding.""@en
"Explores the impact of social media on both business and consumers and discusses the way online communities have brought about changes in the way companies produce, market, and sell their products."
"Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms.--[book jacket]."
"Welcome to the world of Socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it."
""A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future. Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition; Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain; Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites; A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it; Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm. Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly."--Ebook Library description."
""A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future. Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition; Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain; Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites; A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it; Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm. Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly."--Ebook Library description."@en
"The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition."
"Praise for Socialnomics. "It's obvious that Erik Qualman's passion is social media.". -- Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch. "People are hot for social media ... Erik Qualman says it's about listening first, then selling.". -- Forbes. "Erik Qualman has been doing his homework on the social media phenomenon.". -- The Huffington Post. "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it.". -- Steve Kaufer, CEO, TripAdvisor. "You learn a lot about someone from how they."@en
"Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it."
"Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it."@en

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"Electronic resource"@en
"Livres électroniques"
"Electronic books"@en
"Electronic books"

name

http://schema.org/name

"Socialnomics How social media transforms the way we live and do business"@en
"社群新經濟學時代 : 生活與商業行銷模式大進化!"
"Socialnomics : how Social Media Transforms the Way We Live and Do Business"
"社群新經濟時代 : 生活與商業行銷模式大進化"
"Socialnomics : How social media transforms the way we live and do business"
"Socialnomics how social media transforms the way we live and do business, revised and updated edition"@en
"Socialnomics : how social media transforms the way we live and do business"
"Socialnomics : how social media transforms the way we live and do business"@en
"Socialnomics : How Social Media Transforms the Way We Live and Do Business"
"She qun xin jing ji xue shi dai : sheng huo yu shang ye xing xiao mo shi da jin hua!"
"She qun xin jing ji shi dai : sheng huo yu shang ye xing xiao mo shi da jin hua"
"Socialnomics how social media transforms the way we live and do business"
"Socialnomics how social media transforms the way we live and do business"@en
"社群新經濟時代 : 生活與商業行銷模式化大進步!"
"She qun xin jing ji shi dai : sheng huo yu shang ye xing xiao mo shi hua da jin bu!"
"社群新经济时代 : 生活与商业行销模式大进化 = Socialnomics : how social media transforms the way we live and do business"
"She qun xin jing ji shi dai : sheng huo yu shang ye xing xiao mo shi da jin hua = Socialnomics : how social media transforms the way we live and do business"
"She qun xin jing ji shi dai = Socialnomics : sheng huo yu shang ye xing xiao mo shi da jin hua : how social media transforms the way we live and do business"
"Socialnomics How Social Media Transforms the Way We Live and Do Business"
"社群新經濟時代 = Socialnomics : 生活與商業行銷模式大進化 : how social media transforms the way we live and do business"

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