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Fordlandia : the rise and fall of Henry Ford's forgotten jungle city

"In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself. Fordlandia, as the settlement was called, soon became the site of an epic clash. On one side was the lean, austere car magnate; on the other, the Amazon, the most complex ecological system on the planet. Indigenous workers rejected Ford's midwestern Puritanism, turning the place into a ribald tropical boomtown. And his efforts to apply a system of regimented mass production to the Amazon's diversity resulted in a rash environmental assault that foreshadowed many of the threats laying waste to the rain forest today."--From publisher description.

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  • "Rise and fall of Fordlandia, Henry Ford's forgotten jungle city"@en
  • "Rise and fall of Henry Ford's forgotten jungle city"@en
  • "Rise and fall of Henry Ford's forgotten jungle city"
  • "Henry Ford i jego miasto-państwo w amazońskiej dżungli"@pl

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description

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  • ""In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself. Fordlandia, as the settlement was called, soon became the site of an epic clash. On one side was the lean, austere car magnate; on the other, the Amazon, the most complex ecological system on the planet. Indigenous workers rejected Ford's midwestern Puritanism, turning the place into a ribald tropical boomtown. And his efforts to apply a system of regimented mass production to the Amazon's diversity resulted in a rash environmental assault that foreshadowed many of the threats laying waste to the rain forest today."--From publisher description."@en
  • "SOCIAL & CULTURAL ANTHROPOLOGY. In 1927, Henry Ford, then the richest man in the world, bought a 5,000 square mile-tract of land in the Brazilian Amazon. There he was going to build a rubber plantation. But Ford wanted more than just rubber. To the unkempt rainforest he would bring order, efficiency and productivity - the principles of mass production. Ford wanted to create an America in his own image - Fordlandia, full of neat houses, straight roads and restrained Puritanism. But Ford's early success in imposing time clocks and square dances on the jungle soon collapsed, as indigenous workers turned the place into a ribald tropical boomtown. By 1945 it was abandoned in ruins. Superbly researched and grippingly told, "Fordlandia" portrays a man suffering under the grand delusion that the forces of capitalism, once released, might then be contained."
  • ""In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself. Fordlandia, as the settlement was called, soon became the site of an epic clash. On one side was the lean, austere car magnate; on the other, the Amazon, the most complex ecological system on the planet. Indigenous workers rejected Ford's midwestern Puritanism, turning the place into a ribald tropical boomtown. And his efforts to apply a system of regimented mass production to the Amazon's diversity resulted in a rash environmental assault that foreshadowed many of the threats laying waste to the rain forest today."--Publisher."@en
  • "The never-before-told story of the Quixotic attempt to re-create small-town America in the Amazon."@en
  • "Pasjonujaca opowiesc biograficzna o genialnym inzynierze, wlascicielu imperium motoryzacyjnego, oskarzanym o antysemityzm wrogu Wall Street i miedzynarodowej finansjery, pracodawcy placacym robotnikom stawki dwukrotnie wyzsze niz konkurencja, despotycznym ojcu i wielkim dziwaku - Henrym Fordzie. W latach 20. XX wieku Ford - najwiekszy wowczas producent samochodow na swiecie - kupuje w Amazonii szmat ziemi, by zbudowac tam "mala Ameryke". W tropikalnych lasach zaklada plantacje kauczukowca, buduje nowoczesne osiedla, drogi, szkoly. Gubi go jednak pycha i arogancja. Indianie Guarani nie potrafia pracowac w surowym fabrycznym rezimie, na plantacjach zageszczone kauczukowce padaja ofiara zarazy. Henry Ford, ktory zawsze i wszedzie pokonuje wszelkie trudnosci, przegrywa bitwe z amazonska dzungla i z mentalnoscia jej rdzennych mieszkancow."
  • "The stunning, never-before-told story of the quixotic attempt to recreate small-town America in the heart of the Amazon, "Fordlandia" depicts a desperate quest to salvage the bygone America that the Ford factory system did much to dispatch."@en
  • "The stunning, never-before-told story of the quixotic attempt to recreate small-town America in the heart of the Amazon, "Fordlandia" depicts a desperate quest to salvage the bygone America that the Ford factory system did much to dispatch."
  • "In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself, along with its golf courses, ice-cream shops, bandstands, indoor plumbing, and Model Ts rolling down broad streets. Fordlandia, as the settlement was called, quickly became the site of an epic clash. On one side was the car magnate, lean, austere, the man who reduced industrial production to its simplest motions; on the other, the Amazon, lush, extravagant, the most complex ecological system on the planet. Ford's early success in imposing time clocks and square dances on the jungle soon collapsed, as indigenous workers, rejecting his midwestern Puritanism, turned the place into a ribald tropical boomtown. Fordlandia's eventual demise as a rubber plantation foreshadowed the practices that today are laying waste to the rain forest. More than a parable of one man's arrogant attempt to force his will on the natural world, Fordlandia depicts a desperate quest to salvage the bygone America that the Ford factory system did much to dispatch. As Greg Grandin shows in this gripping and mordantly observed history, Ford's great delusion was not that the Amazon could be tamed but that the forces of capitalism, once released, might yet be contained."

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  • "Electronic books"
  • "Electronic books"@en
  • "History"@en
  • "History"

name

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  • "Fordlandia : Henry Ford i jego miasto-państwo w amazońskie j dżungli"
  • "Fordlandia: rise & fall of henry fords forgotten jungle city"
  • "Fordlandia"
  • "Fordlandia : the rise and fall of Henry Ford's forgotten jungle city"@en
  • "Fordlandia : the rise and fall of Henry Ford's forgotten jungle city"
  • "Fordlandia : Henry Ford i jego miasto-państwo w amazońskiej dżungli"@pl
  • "Fordlandia the rise and fall of Henry Ford's forgotten jungle city"

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