Linked Data Explorer

"Describes the seminal financial influence of such consumer-generated media as blogs, message boards, social networking pages, and product review sites, and demonstrates how managers, marketers, and business leaders can establish and maintain a brand's credibility by responding to customers and forming open business relationships."@en
"New-media pioneer Pete Blackshaw contends that because anyone with a computer can broadcast an opinion to millions and derail a multibillion-dollar company or undermine a global brand, companies today need to build and maintain credibility on every front."
"Describes the influence of such consumer-generated media as blogs, message boards, social networking pages, and product review sites, and demonstrates how business leaders can maintain a brand's credibility by responding to customers and forming open business relationships."@en
"Marketing and customer-loyalty expert Peter Blackshaw offers advice and examples for building company credibility in an age of consumer control."@en
"In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"-blogs, social networking pages, message boards, product review sites-even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer."@en
"In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"--Blogs, social networking pages, message boards, product review sites--even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust. Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer."@en

genre

http://schema.org/genre

"Audiobooks"@en
"Audiobooks"
"Business resource"@en
"Compact discs"@en
"Playaway"@en
"Downloadable audio books"@en

name

http://schema.org/name

"Satisfied customers tell three friends, angry customers tell 3,000 running a business in today's consumer driven world"@en
"Satisfied customers tell three friends, angry customers tell 3,000 running a business in today's consumer-driven world"@en
"Satisfied customers tell three friends, angry customers tell 3,000 running a business in today's consumer-driven world"

workExample

http://schema.org/workExample