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International business strategy: rethinking the foundations of global corporate success

This textbook shows how the key concepts from business strategy literature can be applied to create successful global business.

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  • "Studie over de wijze waarin centrale principes van strategisch beleid toegepast kunnen worden in het management van multinationale ondernemingen."
  • ""Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies"--"
  • "How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today's managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. MBA and Masters students will gain the practical knowledge and skills needed to succeed as effective managers in multinational companies through a critical study of mainstream strategy models and the analysis of forty-five key journal articles. More than twenty 'half-length' case studies from leading firms including Honda, IKEA and Danone show globalization in practice at the firm level. The book also Identifies seven central themes from the literature for successful global strategies and unifies them into a clear framework that can be applied to real businesses worldwide."
  • "This textbook shows how the key concepts from business strategy literature can be applied to create successful global business."@en
  • "The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises."@en

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  • "[Études de cas]"
  • "[Manuels d'enseignement supérieur]"
  • "Electronic books"@en
  • "Electronic books"
  • "Leermiddelen (vorm)"
  • "Case studies"@en
  • "Case studies"
  • "Lehrbuch"

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  • "International business strategy : rethinking the foundations of global corporate success"
  • "International business strategy : Rethinking the foundations of global corporate success"
  • "International business strategy: rethinking the foundations of global corporate success"@en
  • "International Business Strategy"@en
  • "International Business Strategy"
  • "International business strategy"@en
  • "International business strategy"
  • "International Business Strategy Rethinking the Foundations of Global Corporate Success"@en
  • "International business strategy rethinking the foundations of global corporate success"

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