"Electronic books." . . "BUSINESS & ECONOMICS Marketing Research." . . . . "Consumers preferences." . . "Consommateurs Préférences Recherche." . . "Verbraucherforschung." . . "Consommateurs Comportement Recherche." . . "Gruppeninterview." . . "Consumentengedrag." . . "Entretiens focalisés." . . "Groupes types." . . . . . . . . . "Beyond listening : learning the secret language of focus groups" . "Beyond listening : learning the secret language of focus groups"@en . . . . "Electronic books"@en . . . . . . . "Beyond Listening Learning the Secret Language of Focus Groups" . . . . "Beyond listening learning the secret language of focus groups"@en . . "Beyond listening learning the secret language of focus groups" . . . . . . . . . . . . . "In Beyond Listening, focus group expert Bonnie Goebert explains how to interpret consumer response and turn that information into hard-core benefits for any size company. She presents case studies of her household-name clients, such as Excedrin, Tropicana, and DuPont, to illustrate how companies leverage consumer information to meet changing consumer needs and strengthen loyalty to products. Any merchant, marketer, or retailer will find Beyond Listening invaluable in the ongoing struggle to gain insight into consumer behavior."@en .