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http://worldcat.org/entity/work/id/796639368

How clothing is sold merchandising fashion

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about

alternateName

http://schema.org/alternateName

  • "How clothing is $old"
  • "Merchandising fashion"

contributor

description

http://schema.org/description

  • "This program recognises that the best way to sell clothing is to move beyond fashion into branding and licensing. This program explores modern merchandising strategies. Learn that even the simple act of buying a t-shirt is part of a complex chain of decisions. Discover how branding might spell the "end of fashion." Learn why the designer Armani observed, "It is no longer fashion that matters, but rather the fashion name. The product is secondary.""
  • "Explores modern merchandising strategies. Shows the difference between the garment industry and the fashion business."
  • "Recognizes that the best way to sell clothing is to move beyond fashion into branding and licensing. Explores modern merchandising strategies. Fashion no longer matters but rather the fashion name."

name

http://schema.org/name

  • "How clothing is sold merchandising fashion"

workExample