"Neue Medien." . . "Chaîne de télévision." . . "BROADCASTING/USA" . . "INTERACTIVE TV/USA" . . . "Television and new media" . . . . . . . . . . . . . . . "Television and New Media Must-Click TV"@en . . . "Electronic resource"@en . . . . . . . . . . . . . . . "Television and new media must-click TV"@en . "Television and new media must-click TV" . . . . . . . "Television & new media must-click tv" . . . . . . . . . . . . . . . . . . "Electronic books"@en . . . "Livre électronique (Descripteur de forme)" . "Ressource Internet (Descripteur de forme)" . . . . . . . "We watch TV on computers, phones, and other mobile devices; television is now online as much as it is \"on air.\" <EM>Television and New Media</EM> introduces readers to the ways that new media technologies have transformed contemporary broadcast television production, scheduling, distribution, and reception practices. Drawing upon recent examples including Lost, 24, and Heroes, this book examines the ways that television programming has changed--transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through a combination of transmedia marketing and storytelling. Television studios strive to keep their audiences in constant interaction with elements of the show franchise in between airings not only to boost ratings, but also to move viewers through the different divisions of a media conglomerate. Organized around key industrial terms--platforming, networking, tracking, timeshifting, placeshifting, schedule-shifting, micro-segmenting, and channel branding this book is essential for understanding how creative and industrial forces have worked together to transform the way we watch TV."@en . . . . . . . . . . . . . . . . . . "Television and new media" . . . . . "Television and new media : must-click TV" . "Television and new media : must-click TV"@en . . . . . . . "Television & new media : must-click tv" . "Nuove tecnologie Applicazioni alle comunicazioni di massa Stati Uniti." . . "Émission de télévision." . . "Television broadcasting Technological innovations United States." . . "Television broadcasting / Technological innovations / United States." . "Fernsehprogramm." . . "Television viewers." . . "Televisió Programes Estats Units d'Amèrica" . . "Televisie." . . "Télévision Émissions États-Unis." . . "Telespettatori Stati Uniti." . . "FANS, TV/USA" . . "Téléspectateurs Attitudes." . . "Émissions télévisées États-Unis." . . "TELEVISION AND MEDIA/USA" . . "\"REALITY\" SHOWS/USA" . . "DIGITAL TECHNOLOGY, TV" . . "Publikum." . . . . "Interactieve media." . . "Television programs United States." . . "Television programs / United States." . "Média numérique." . . "Convergència (Telecomunicació)" . . "Fernsehen." . . "Kabelfernsehen." . . "PERFORMING ARTS Television History & Criticism." . . "Télévision." . . "USA." . . "INTERNET AND TV/USA" . . "Television programs." . . "Radiotrasmissioni Stati Uniti." . . "Gillan, Jennifer." . . "Interactieve televisie." . . "RATING FOR TV/USA" . . "Téléspectateurs États-Unis." . . "Indústria de la televisió Innovacions tecnològiques Estats Units d'Amèrica" . . "Neue Technologie." . . "Convergence (Telecommunication)" . . "United States." . . "Television programs United States Rating." . . "Television programs / United States / Rating." . "Télévision Innovations États-Unis." . . "PERFORMING ARTS Television." . . "SERIES, TV/USA" . . "Konvergenz." . . "Geschichte 2000-2010" . . "États-Unis." . . "Télévision par Internet." . . "Television broadcasting Technological innovations." . . "Teleespectadors Estats Units d'Amèrica" . . "Television viewers United States." . . "Television viewers / United States." . "Trasmissioni televisive Stati Uniti." . . "Émissions télévisées Marketing." . . "Convergence (Télécommunications)" . . "Television programs Rating." . .