"The third edition of this successful text builds on its unique and stimulating approach to the business environment, expanding its well-received structure to encompass a more international perspective. Part One outlines the classic PESTLE structure, while Part Two explores key issues such as globalization, sustainability, equal opportunities, and entrepreneurship. Written in a highly engaging and accessible style, the book introduces students to critical thinking via the stop and think boxes. The coherent themes running throughout the book enable students to gain a holistic understanding of the business environment with an integrated global focus."
"This textbook presents key themes and issues that underpin the business environment. The PESTLE framework is used to introduce the core political, economic, socio-cultural, technological, legal, and environmental business contexts. This is followed by topical 'issues' chapters, covering contemporary areas in the business environment."
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Sammelwerk -- Collection of articles of several authors.
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Unternehmen / Institutionelle Infrastruktur / Sozialer Wandel / Betriebswirtschaftslehre / Großbritannien / Europa.
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