"Electronic books." . . "Electronic books" . "Encyclopédies." . . "Marketing Dictionnaires." . . . . "Marketing słowniki angielskie." . . "Marketing." . . "Marketing" . "Marketing Terminology." . . "Marketing Terminologie." . . "Marketing Dictionnaires anglais." . . "Wörterbuch" . . "Ouvrages de référence." . . "Dictionnaires." . . "Oxford University Press." . . "Marketing Dictionaries." . . "Englisch." . . "Màrqueting Diccionaris Anglès." . . "Oxford marketing" . "Wörterbuch" . . . "Electronic books" . "Electronic books"@en . "Wörterbuch"@en . . . . . "Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus" . . . . . . . . "Lexikon" . "Oxford dictionary of marketing" . "Oxford dictionary of marketing"@en . . . "Ressource internet"@en . . "Marketing" . "Marketing"@en . . . . . "A Dictionary of marketing" . . . "Woordenboeken (vorm)" . . . . . . . . . . "A dictionary of marketing"@en . "A dictionary of marketing" . "Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment." . . . "Texte intégral"@en . . "Dictionaries"@en . "Dictionaries" . . . "Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus."@en . "Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus." . . . . . . . . "Diccionaris electrònics" . . "Terminology"@en . "Terminology" .