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Mobile Marketing

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. <BR id=""CRLF.

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  • "Achieving competitive advantage through wireless technology"@en

author

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description

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  • "Global business-to-consumer mobile and wireless revenues are predicted to reach GBP120 billion by the end of 2004, and mobile marketing has now become a mainstream marketing tool. To achieve such tremendous gains, marketers must identify and reach their mobile audience. This book is designed to teach marketers how to tap into this potential. Mobile marketing is as different from traditional marketing as internet marketing was, and this book will outline methods and techniques for: defining and implementing a wireless marketing strategy; making sense of what can be a technically and commercially confusing industry; and providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world. Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector, and supported by a website to update users on developments in the field, it will be an essential guide and reference for professional marketers and marketing students."
  • "In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. <BR id=""CRLF."@en
  • "Tap into the latest mobile marketing tactics."@en

genre

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  • "Livres électroniques"
  • "Electronic books"@en
  • "Electronic books"

name

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  • "Mobile Marketing"@en
  • "Mobile Marketing Achieving Competitive Advantage Through Wireless Technology"@en
  • "Mobile Marketing Achieving Competitive Advantage Through Wireless Technology"
  • "Mobile marketing : achieving competitive advantage through wireless technology"
  • "Mobile marketing : achieving competitive advantage through wireless technology"@en
  • "Mobile marketing achieving competitive advantage through wireless technology"
  • "Mobile marketing achieving competitive advantage through wireless technology"@en

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