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http://worldcat.org/entity/work/id/797214309

Libraries, mission & marketing writing mission statements that work

Designed to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement.

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  • "Libraries, mission [and] marketing"
  • "Libraries, mission and marketing"
  • "Libraries, mission and marketing"@en

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  • "Designed to enliven and inspire staff and customers, the best mission statements energize organizations from restaurants to airlines. As tools in planning and marketing, they turn good ideas into action. In libraries, they are often missing in the communications strategy. Linda Wallace, an experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement."@en

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  • "Livres électroniques"
  • "Electronic books"@en

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  • "Libraries, mission & marketing writing mission statements that work"
  • "Libraries, mission & marketing writing mission statements that work"@en
  • "Libraries, Mission and Marketing Writing Mission Statements That Work"@en
  • "Libraries, mission and marketing : writing mission statements that work"
  • "Libraries, mission, & marketing : writing, mission, statements, that work"
  • "Libraries, mission & marketing : writing mission statements that work"

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