"BUSINESS & ECONOMICS Distribution." . . "Produktinnovation." . . . . "Electronic books." . . "Productstrategie." . . "Produits nouveaux Commercialisation." . . "Strategisches Management." . . "Planification stratégique." . . "Strategic planning." . . "Produktmarketing." . . "New products Marketing." . . "BUSINESS & ECONOMICS Marketing General." . . . . . "From idea to profit : how to market innovative products and services"@en . . . . "The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. The beneficiaries of countless innovations are often not the original inventors, but those who are better able to exploit potential. This book is designed to help innovators capture the full value of their creativity. It combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance."@en . . "From idea to profit : how to market innovative products and services" . . . . . . . . . "从创意到赢利" . . . . . . . "Designed to help innovators capture the full value of their creativity, this book combines the experience of innovative companies with the expertise of academics and advisors, bringing together current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance."@en . . "From idea to profit" . . . . . "From Idea to Profit How to Market Innovative Products and Services"@en . "Electronic books" . "Electronic books"@en . . . . . "Livres électroniques" . . . . . . . . . "Cong chuang yi dao ying li" . . . . . . . . . "From idea to profit how to market innovative products and services"@en . "Aufsatzsammlung" . "From idea to profit how to market innovative products and services" . .