WorldCat Linked Data Explorer

Turtle N-Triple JSON-LD RDF/XML HTML Contact Us Home

http://worldcat.org/entity/work/id/797238140

Strategic customer planning how to develop and implement a strategic account plan

Industrial, consumer products and services companies all face different challenges. Addressing these challenges, each chapter in this work looks at one part of the planning process, explaining the methodology, planning techniques and structures, with examples, formats and checklists to help you implement the key account planning process.

Open All Close All

type

about

http://schema.org/about

alternateName

http://schema.org/alternateName

  • "Specially commissioned report"@en

author

contributor

creator

description

http://schema.org/description

  • "Industrial, consumer products and services companies all face different challenges. Addressing these challenges, each chapter in this work looks at one part of the planning process, explaining the methodology, planning techniques and structures, with examples, formats and checklists to help you implement the key account planning process."@en
  • "With this book, you can master the crucial steps of key account planning keys to analysing customer relationships special techniques of bonding mechanisms latest technologies for competitive strategic development and new developments in CRM systems. Industrial, consumer products and services companies all face different challenges, and this report addresses them all. Each chapter looks at one part of the planning process, explaining the methodology, planning techniques and structures, with examples, formats and checklists to help you implement the key account planning process. It helps the reader learn how to analyse the threats and take advantage of the opportunities emerging from key new markets such as India and China and, learn how to deliver additional value to justify price differentials. This report also arms you, in an uncertain world, with the latest techniques for contingency planning and testing explores the effective steering of customer relationships, use of CRM systems and the more practical issues associated with the planning process and key account plans and, provides valuable additional material and examples reflecting the latest changes affecting world markets."@en

genre

http://schema.org/genre

  • "Electronic books"@en
  • "Livres électroniques"

name

http://schema.org/name

  • "Strategic customer planning : How to develop and implement a strategic account plan"
  • "Strategic customer planning how to develop and implement a strategic account plan"
  • "Strategic customer planning how to develop and implement a strategic account plan"@en
  • "Strategic customer planning : how to develop and implement a strategic account plan"@en
  • "Strategic Customer Planning"@en
  • "Strategic Customer Planning How to Develop and Implement a Strategic Account Plan: A Specially Commissioned Report"@en
  • "Strategic Customer Planning"

workExample