"BUSINESS & ECONOMICS Public Relations." . . . . "The definitive guide to managing every phase of the print publications business, from concept through development through getting it into readers' hands. Master the details of creating, contracting, and overseeing print materials, and make your communication projects?annual reports, brochures, newsletters, and other publications?run smoothly. Each chapter is dedicated to a different phase of the process. Topics include determining your communication needs, educating clients, creating proposals, planning schedules and budgets, hiring a creative team, selecting printers, and m."@en . "Effective Publications Management Keeping Print Communications on Time, on Budget, on Message"@en . "Effective publications management : keeping print communications on time, on budget, on message" . . . "Effective publications management keeping print communications on time, on budget, on message"@en . . . . . "Electronic books"@en . . . . . . "BUSINESS & ECONOMICS Business Communication General." . .