"SOCIAL SCIENCE Media Studies." . . "Massemedier" . . . . . . . . . . . . "Strategic management in the media industry : from theory to practice" . . . . . . . . . . . . . . . . . . . . . "Strategic management in the media from theory to practice"@en . "Strategic management in the media from theory to practice" . "Electronic books"@en . . . . . . . . . "This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one provides an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation.The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar." . . "Strategic management in the media : from theory and practice" . "Strategic management in the media : from theory to practice"@en . "Strategic management in the media : from theory to practice" . . . . "Massamedia." . . "Medienwirtschaft." . . . . "Strategisk ledelse" . . "Medios de comunicación de masas aspectos económicos." . . "Organisation." . . "Mass media Management." . . "Medienökonomie." . . "Industria cultural planificación estratégica." . . "Planificació estratègica." . . "Mitjans de comunicació de massa Direcció i administració." . . "Médias Gestion." . . "Strategic planning." . . "Medieindustri" . . "Massenmedien." . . "Management." . . "communication de masse gestion d'entreprise planification stratégique." . . "Strategische Planung." . .