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http://worldcat.org/entity/work/id/797261802

Better make it real creating authenticity in an increasingly fake world

Better Make It Real: Creating Authenticity in an Increasingly Fake World describes the importance of authenticity as a core business strategy for achieving market dominance and customer loyalty. Positioning authenticity as the filter through which all organizational decisions should be made, the book offers a transformational process based on the four Psperception, products/services, people, and placethat will enable leaders to identify exactly how they want to transform their organizations to more authentically represent their values, beliefs, mission, and service philosophy.||Drawing dir.

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http://schema.org/description

  • "A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position. --from publisher description."
  • "Better Make It Real: Creating Authenticity in an Increasingly Fake World describes the importance of authenticity as a core business strategy for achieving market dominance and customer loyalty. Positioning authenticity as the filter through which all organizational decisions should be made, the book offers a transformational process based on the four Psperception, products/services, people, and placethat will enable leaders to identify exactly how they want to transform their organizations to more authentically represent their values, beliefs, mission, and service philosophy.||Drawing dir."@en

http://schema.org/genre

  • "Electronic books"@en

http://schema.org/name

  • "Better make it real creating authenticity in an increasingly fake world"
  • "Better make it real creating authenticity in an increasingly fake world"@en
  • "Better Make It Real Creating Authenticity in an Increasingly Fake World"@en
  • "Better make it real : creating authenticity in an increasingly fake world"