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Strategic issues management organizations and public policy challenges

The focus of this book is issues management and why it should play a key role in strategic planning, supporting the organization in its interface with public policy, public opinion, and opinion formers.

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  • "The focus of this book is issues management and why it should play a key role in strategic planning, supporting the organization in its interface with public policy, public opinion, and opinion formers."@en
  • "Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies."@en
  • "By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, "Strategic Issues Management" gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public."
  • "Strategic Issues Management is designed to position issues management in the strategic planning and management efforts conducted by staff and executives in large organizations. This book argues that issues management is not just one of the many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of the opinions of key publics. The book explores the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making."
  • "Strategic Issues Management is designed to position issues management in the strategic planning and management efforts conducted by staff and executives in large organizations. This book argues that issues management is not just one of the many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of the opinions of key publics. The book explores the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making."@en

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  • "Electronic books"@en

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  • "Strategic issues management organizations and public policy challenges"@en
  • "Strategic issues management organizations and public policy challenges"
  • "Strategic Issues Management : Organizations and Public Policy Challenges"
  • "Strategic Issues in Management : Organizations and Public Policy Challenges"@en
  • "Strategic issues management : organizations and public policy challenges"
  • "Strategic Issues Management Organizations and Public Policy Challenges"@en

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