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http://worldcat.org/entity/work/id/797275470

Campaigning to the new American electorate advertising to Latino voters

This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest electorates, it also looks at the impact of these ads on the political choices that Latinos make.

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  • "This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest electorates, it also looks at the impact of these ads on the political choices that Latinos make."@en
  • "Abrajano (political science, U. of California-San Diego) investigates whether ethnic political campaigns are successful at winning ethnic minority votes, and examines the consequences, if any, that ethnic political campaigns have on the political health and well being of that segment of the ethnic group being targeted. To these ends, she looks at the Spanish-language and English-language televised political advertisements created for the 2000 and 2004 election cycles, and examines their effect on Latino political behavior. Her topics include a theory of information-based advertising, candidates' advertising strategies, advertising effects on the Latino vote, and the future of ethnically targeted campaigns. An epilogue considers the 2008."@en

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  • "Electronic books"@en
  • "Livres électroniques"

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  • "Campaigning to the new American electorate advertising to Latino voters"@en
  • "Campaigning to the new American electorate advertising to Latino voters"
  • "Campaigning to the new American electorate : advertising to Latino voters"
  • "Campaigning to the new American electorate : advertising to Latino voters"@en
  • "Campaigning to the New American Electorate. ; Advertising to Latino Voters"@en

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