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The luxury strategy break the rules of marketing to build luxury brands

The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience, it sets out the rules for success, and turns established marketing rules upside down. The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resour.

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  • "The Luxury Strategy is the definitive work on the essence of a luxury brand strategy. It puts an end to the confusion around the term, and explains the fundamental differences between 'premium', 'fashion', and 'luxury' strategies. Based on an analysis of the social functions of luxury, of worldwide best practices and on first hand direct experience, it sets out the rules for success, and turns established marketing rules upside down. The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level, including human resour."@en
  • "This work analyzes the nature of true luxury brands and identifies the rules for marketing luxury products. It also explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix."@en
  • "This work analyzes the nature of true luxury brands and identifies the rules for marketing luxury products. It also explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix."

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  • "Electronic books"@en
  • "Livres électroniques"

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  • "The luxury strategy break the rules of marketing to build luxury brands"@en
  • "The luxury strategy break the rules of marketing to build luxury brands"
  • "精品策略"
  • "Jing pin ce lue"
  • "The luxury strategy Break the rules of marketing to build luxury brands"
  • "The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands"
  • "The luxury strategy : break the rules of marketing to build luxury brands"
  • "The luxury strategy : break the rules of marketing to build luxury brands"@en
  • "She chi pin zhan lüe : jie mi shi jie ding ji she chi pin zhan lüe = The luxury strategy"
  • "Luxury strategy : sovvertire le regole del marketing per costruire veri brand di lusso"@it
  • "奢侈品战略 : 揭秘世界顶级奢侈品的品牌战略 = The luxury strategy"
  • "The Luxury strategy : break the rules of marketing to build luxury brands"

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