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http://worldcat.org/entity/work/id/799376770

The new marketing era marketing to the imagination in a technology-driven world

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  • ""Paul Postma is one of those rare marketing thinkers whose deep technical knowledge and psychological insights make him a perfect guide to illuminate for "old era marketers" the rich opportunities being opened up by the new electronic media" Philip Kotler, distinguished professor of international marketing, Northwestern University "His approach has proved invaluable as we developed our marketing strategy and increased our revenues." Thomas Van Velthoven, Director of marketing, The International Red Cross."

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  • "Electronic books"@en

name

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  • "The new marketing era marketing to the imagination in a technology-driven world"
  • "The new marketing era marketing to the imagination in a technology-driven world"@en
  • "The new marketing era : marketing to the imagination in a technology driven world"@en
  • "The new marketing era : marketing to the imagination in a technology driven world"
  • "The new marketing era marketing to the imagination in a technology driven world"
  • "The New marketing era : marketing to the imagination in a technology-driven world"
  • "The new marketing era : marketing to the imagination in a technology-driven world"@en
  • "The new marketing era : marketing to the imagination in a technology-driven world"

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