"Massamedia." . . "Raziskovanje." . . "Content analysis (Communication)" . . "Content analysis (Communication)." . "Analyse de contenu." . . "Mass media Statistical methods." . . "Mass media -- Statistical methods." . "Indholdsanalyse" . . "Massmedia." . . "SOCIAL SCIENCE Media Studies." . . "Méthodologie de recherche." . . "Massacommunicatie." . . "Recherche quantitative." . . "Inhaltsanalyse Massenmedien Quantitative Methode." . . "Médias Recherche." . . "analyse de contenu analyse quantitative communication de masse [manuel]" . . "Statistične metode." . . "Quantitative Methode." . . "Médias Méthodes statistiques." . . "Médias - Méthodes statistiques." . "Forschungsmethode." . . "Statistik." . . "Kvantitativna metoda." . . "Comunicazioni di massa." . . "Méthode statistique." . . "Mass media Research Methodology." . . "Mass media --Research -- Methodology." . "Forskningsmetoder" . . "Quantitative Methode Inhaltsanalyse Massenmedien." . . "Analyse de contenu (communication)" . . "Analyse de contenu (Communication)" . . . . . . . "Electronic books" . "Electronic books"@en . . . . . . . . . . . . "Using quantitative content analysis in research" . . . . "Content analysis has been used in mass communication and in other fields to describe content and to test theory-derived hypotheses. The variety of applications may be limited only by the analyst's imagination, theory, and resources. Analyzing Media Messages: Using Quantitative Content Analysis in Research is designed to serve as a primer in the technique of systematic, quantitative analysis of communication content. The research examples included here illustrate both recent and classic applications of quantitative content analysis. The authors address such fundamental questions as sample size and technique, measurement, and reliability, and consider each factor in detail. With this volume, they offer a comprehensive as well as comprehensible guide for scholars and students doing research in mass communication and throughout the social and behavioral science disciplines." . . . . . . "Analyzing Media Messages Using Quantitative Content Analysis in Research" . "Analyzing Media Messages Using Quantitative Content Analysis in Research"@en . "Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques.This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the bo." . . . . . . . . . . . . "Analyzing media messages : using quantitative content analysis in research" . "Analyzing media messages : using quantitative content analysis in research"@en . . . . . . . . . . . . . . . "With a goal to make content analysis understandable, and to produce a useful guide for novice and experienced researchers, this second edition provides a comprehensive guide to conducting content analysis research. It is a useful reference for researchers in mass communication fields, political science, and other social and behavioral sciences."@en . "With a goal to make content analysis understandable, and to produce a useful guide for novice and experienced researchers, this second edition provides a comprehensive guide to conducting content analysis research. It is a useful reference for researchers in mass communication fields, political science, and other social and behavioral sciences." . . . . . . . . . . . "Analyzing media messages using quantitative content analysis in research"@en . "Analyzing media messages using quantitative content analysis in research" . . . . "Content analysis has been used in mass communication and in other fields to describe content and to test theory-derived hypotheses. The variety of applications may be limited only by the analyst's imagination, theory, and resources. Analyzing Media Messages: Using Quantitative Content Analysis in Research is designed to serve as a primer in the technique of systematic, quantitative analysis of communication content. The research examples included here illustrate both recent and classic applications of quantitative content analysis. The authors address such fundamental questions as sample size and technique, measurement, and reliability, and consider each factor in detail."@en . . . . . . . . . "Analyzing media messages : Using quantitative content analysis in research" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . "Analyzing media messages : using quantitative content analysis research" . "Comunicazioni di massa - Metodi statistici." . . "Masskommunikation metodik." . . "Mitjans de comunicació de massa Mètodes estadístics." . . "Mitjans de comunicació de massa Investigació Metodologia." . . "Mitjans de comunicació de massa." . . "Inhaltsanalyse." . . "Statistische methoden." . . "Análisis de contenido (Comunicación)" . . "Množični mediji." . . "Medios de comunicación social Investigación Metodología." . . "Comunicazioni di massa - Metodi di ricerca." . . "Massenmedien Inhaltsanalyse Quantitative Methode." . . "Analiza vsebine." . . "Inhoudsanalyse." . . "Massenmedien." . . "Sporočila." . . "Ricerche Metodi quantitativi." . . "Kwantitatieve sociologische onderzoeksmethoden." . . "Anàlisi de contingut (Comunicació)" . . "Onderzoeksmethoden." . . "PSYCHOLOGY Social Psychology." . . "Mass media Research Met." . . "Forskningsmetodik." . . "Analisi del contenuto (Comunicazione)" . . "Mass media Statistical methods Electronic books." . . "Mass-média." . . "Electronic books." . . "Médias Recherche Méthodologie." . . "Médias - Recherche - Méthodologie." . . .