"Electronic books." . . "Marketing channels." . . "Circuits de distribution." . . "Marketing Gestion." . . "Masterson, Michael." . . . . "Marketing Management." . . "BUSINESS & ECONOMICS Marketing General." . . "Marketingpolitik" . . "Communicatief handelen." . . "Tribby, MaryEllen." . . "Strategisches Geschäftsfeld" . . . . . . . . "Changing the Channel 12 Easy Ways to Make Millions for Your Business"@en . . . . "Electronic books"@en . . . . . "Changing the channel 12 easy ways to make millions for your business"@en . "Changing the channel 12 easy ways to make millions for your business" . . . . "\"An all-encompassing guide to making the most from multi-channel marketing. Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail\"--Publisher description." . . . . . . "Changing the channel : 12 easy ways to make millions for your business" . . . . . "An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth. Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a single channel to bring in great results and big profits are gone. Today's most successful campaigns take advantage of multi-channel marketing by offering customers multiple ways to buy. In Changing the Channel, authors Michael Masterson and MaryEllen Tribby provide readers with a detailed overview of multi-channel mar."@en . . . . . . . "Livres électroniques" . "USA" . . "Internet" . . "Vertriebsweg" . . "Marketing." . . "BUSINESS & ECONOMICS Distribution." . .