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http://worldcat.org/entity/work/id/799987112

Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World

This book promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, it provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.

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  • "This book promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, it provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development."@en
  • ""This book promotes understanding of ICT's contribution to the development of city marketing strategies to enhance local socio-economic development"--Provided by publisher."
  • ""This book promotes understanding of ICT's contribution to the development of city marketing strategies to enhance local socio-economic development"--Provided by publisher."@en
  • "Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technolog."@en

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  • "Electronic books"@en

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  • "Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World"@en
  • "Information communication technologies and city marketing digital opportunities for cities around the world"
  • "Information communication technologies and city marketing digital opportunities for cities around the world"@en
  • "Information communication technologies and city marketing : Digital opportunities for cities around the world"
  • "Information communication technologies and city marketing : digital opportunities for cities around the world"

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