"Kijkgedrag." . . "Télévision Aspect social." . . "Télédiffusion." . . "Electronic books." . . "Fernsehpublikum USA." . . . . "Fernsehen Wirkungsanalyse USA." . . "Publikum." . . "Téléspectateurs Recherche." . . "Beeldvorming." . . "Sociologie van de cultuur." . . "téléspectateur télévision." . . "SOCIAL SCIENCE Media Studies." . . "Téléspectateur." . . "Émission de télévision." . . "televizija gledalci vplivi sociologija komunikacij psihologija komunikacij množični mediji." . . "USA." . . "Aspect social." . . "Television broadcasting Social aspects." . . "Television broadcasting Social aspects" . "Massacommunicatie." . . "Televisión Aspectos sociales." . . "Televisione - Aspetti sociali." . . "Publikum Fernsehen Soziologie." . . "Fernsehen." . . "Telewizja i społeczeństwo." . . . . . . "Television and its viewers : cultivation theory and research" . "Television and its viewers : cultivation theory and research"@en . "Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment."@en . . . "Television and its viewers cultivation research and theory"@en . "Television and its viewers cultivation research and theory" . . . . . . . . . . . . "Electronic books"@en . . . . . . . . . . . . . . . "Television and its viewers : cultivation research and theory" . . . "Television and its viewers"@en . . . . . . . . . . . . . . . . . . . . . . . . "Television and its viewers cultivation theory and research"@en . . . "Livres électroniques" . "Television and its viewers cultivation theory and research" . "Television and its Viewers : Cultivation Theory and Research" . . "\"Television and its Viewers reviews \"cultivation\" research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive \"meta-analysis\" of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner \" (quatrième de couverture)." . . . . . "Télévision Aspect social Recherche." . . "Kultursoziologie." . . "Soziale Wirklichkeit." . . "Télévision Influence Recherche." . . "VIEWER RESEARCH" . . "Soziologie." . . "Televisió Aspectes socials." . . "Fernsehen Publikum Soziologie." . . "PSYCHOLOGICAL EFFECT OF TV" . .