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http://worldcat.org/entity/work/id/800266902

E-strategy pure & simple connecting your internet strategy to your business strategy

This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business: demand aggregation; build to order; customer self-service; producer direct; channel integration; informatics; product rebundling; market exchanges; dynamic pricing; and portals. These pointer or "e-Drivers" can be used to construct a coherent strategy that optimizes the use of the Internet to support the business direction of a company.

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  • "E-strategy pure and simple"@en
  • "E-strategy pure and simple"
  • "E-strategy pure & simple"

author

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description

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  • "This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business: demand aggregation; build to order; customer self-service; producer direct; channel integration; informatics; product rebundling; market exchanges; dynamic pricing; and portals. These pointer or "e-Drivers" can be used to construct a coherent strategy that optimizes the use of the Internet to support the business direction of a company."@en

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  • "Electronic books"@en
  • "Livres électroniques"

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  • "E-strategy pure & simple : connecting your internet strategy to your business strategy"
  • "E-strategy pure & simple connecting your internet strategy to your business strategy"@en
  • "E-strategy, pure & simple : connecting your internet strategy to your business strategy"
  • "E-strategy pure & simple connecting your internet strategy to your business strategy"
  • "E-strategy pure and simple : connecting your internet strategy to your business strategy"
  • "E-strategy : pure & simple : connecting your Internet strategy to your business strategy"

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