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http://worldcat.org/entity/work/id/800301782

How to manage your global reputation : a guide to the dynamics of international public relations

This is an updated and revised edition of the author's successful and ground-breaking book on international public relations and global reputation. Michael Morley provides a comprehensive overview to protecting and promoting your global reputation. With fresh case studies illustrating best and worst practice, he explains why protecting your corporate reputation makes a vital contribution to the survival and success of the corporation.

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  • "This is an updated and revised edition of the author's successful and ground-breaking book on international public relations and global reputation. Michael Morley provides a comprehensive overview to protecting and promoting your global reputation. With fresh case studies illustrating best and worst practice, he explains why protecting your corporate reputation makes a vital contribution to the survival and success of the corporation."@en
  • "This updated and revised volume shows how to achieve a global reputation, and why this makes a vital contribution to the survival and success of the corporation."@en
  • "This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation."

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  • "Electronic books"
  • "Electronic books"@en
  • "Online-Publikation"
  • "Case studies"
  • "Case studies"@en

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  • "How to manage your global reputation : a guide to the dynamics of international public relations"
  • "How to manage your global reputation : a guide to the dynamics of international public relations"@en
  • "How to Manage Your Global Reputation a Guide to the Dynamics of International Public Relations"@en
  • "How to manage your global reputation ;A guide to the dynamics of international public relations"
  • "How to manage your global reputation A guide to the dynamics of international public relations"
  • "How to manage your global reputation a guide to the dynamics of international public relations"@en
  • "How to Manage Your Global Reputation"
  • "How to manage your global reputation guide to the dynamics of international public relations"

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