"International business enterprises." . . "International business enterprises" . "Multinationales Unternehmen." . . . . . . . . . . . . . . . "This is an updated and revised edition of the author's successful and ground-breaking book on international public relations and global reputation. Michael Morley provides a comprehensive overview to protecting and promoting your global reputation. With fresh case studies illustrating best and worst practice, he explains why protecting your corporate reputation makes a vital contribution to the survival and success of the corporation."@en . . . . "This updated and revised volume shows how to achieve a global reputation, and why this makes a vital contribution to the survival and success of the corporation."@en . . "How to manage your global reputation : a guide to the dynamics of international public relations" . "How to manage your global reputation : a guide to the dynamics of international public relations"@en . . . . . "Electronic books" . "Electronic books"@en . . "How to Manage Your Global Reputation a Guide to the Dynamics of International Public Relations"@en . . . . "How to manage your global reputation ;A guide to the dynamics of international public relations" . "How to manage your global reputation A guide to the dynamics of international public relations" . . . "How to manage your global reputation a guide to the dynamics of international public relations"@en . . . "This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation." . . . . "Online-Publikation" . . . . . . "Case studies"@en . "Case studies" . . "How to Manage Your Global Reputation" . . . "How to manage your global reputation guide to the dynamics of international public relations" . . . . . . . . . . "Public relations Case studies." . . "Business and Management" . . "Public relations" . . "Public relations." . "Business and Management / eflch." . . "Marketing." . . "Business strategy" . . "Sponsering" . . "Corporations Public relations." . . "Corporations Public relations" . "Ekstern kommunikation" . . "Business strategy / bicssc." . . "BUSINESS & ECONOMICS Public Relations." . . "Virksomhedens image." . . "Entreprises Relations publiques." . . "Morley, Michael" . . "International markedsføring" . . "Virksomhedens omdømme" . . "Virksomhedens omdømme." . "Öffentlichkeitsarbeit." . . "Relaciones públicas en corporaciones." . . "Internationale aspecten." . .