"Marketing Gestion." . . . . "Chartered Institute of Marketing." . . "Efficacité organisationnelle Cas, Études de." . . "Efficacité organisationnelle." . . "Marketing Management. Marketing Management Case studies. Organizational effectiveness. Organizational effectiveness Case studies. Relationship marketing. Customer relations." . . "Marketing--Management. Marketing--Management--Case studies. Organizational effectiveness. Organizational effectiveness--Case studies. Relationship marketing. Customer relations." . "Chartered Institute of Marketing (Cookham)" . . "Intern kommunikation" . . "BUSINESS & ECONOMICS Green Business." . . "Kunderelationer" . . "Customer relations." . . "Marketing Management Case studies." . . "Marketing Management." . . "Management." . . "Marketing." . . "Marketing relationnel." . . . . . "Livres électroniques" . . . . "A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization. The first UK title of substance to examine this area in depth Gives a clear view of the latest thinking and techniques as employed by leading companies internationally Contains a wide base of up-to-date cases and examples taken from the authors' international consulting activities." . "A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization. The first UK title of substance to examine this area in depth Gives a clear view of the latest thinking and techniques as employed by leading companies internationally Contains a wide base of up-to-date cases and examples taken from the authors' international consulting activities."@en . . . . . . . . . . . "Internal marketing tools and concepts for customer-focused management"@en . "Internal marketing tools and concepts for customer-focused management" . . . . . . . . . . "A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation:* Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to t."@en . . "Case studies" . "Case studies"@en . . "Internal marketing : tools and concepts for customer-focused management"@en . "Internal marketing : tools and concepts for customer-focused management" . . . "Internal Marketing"@en . "Internal Marketing" . . . . . . . . . . . . . . . . . . . . . . . . . . "A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation:* Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to." . . "Internal marketing : the tools and concepts for change"@en . . . . "Electronic books" . "Electronic books"@en . "Tools and concepts for customer-focused management"@en . "Tools and concepts for customer-focused management" . . . . . "Internal marketing the tools and concepts for change"@en . . . . "Fallstudiensammlung" . . . . . . . . . . . "Relations avec la clientèle." . . "Marketing Studii de caz Management." . . "Organizational effectiveness." . . "Orientare spre clienţi Studii de caz." . . "Dirección de recursos humanos." . . "Marketing Gestion Cas, Études de." . . "Trženje." . . "Relationship marketing." . . "Case studies." . . "Internes Marketing." . . "Klantgerichtheid." . . "Canales de distribución (Comercio)" . . "Marketing interno." . . "Employee motivation." . . "Organizational effectiveness Case studies." . . "Efficacité de l'organisation." . . "Business." . . "Upravljanje." . . "#The #Chartered Institute of Marketing." . . "The Chartered Institute of Marketing." . "Študije primerov." . .