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Economics of international business a new research agenda

This work seeks to set out a new agenda for international business research. The author, Mark Casson, asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm's environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthe.

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  • "This work seeks to set out a new agenda for international business research. The author, Mark Casson, asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm's environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthe."@en

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  • "Electronic books"@en

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  • "Economics of international business a new research agenda"@en
  • "Economics of international business : a new research agenda"@en
  • "Economics of international business : a new research agenda"