Marketing plan : how to prepare it -- what should be in it
Explains the six steps to development of a marketing plan: Prepare comprehensive fact base ; List problems and opportunities ; State specific objectives ; Develop strategy ; Establish budget ; Project sales and profit.
"Explains the six steps to development of a marketing plan: Prepare comprehensive fact base ; List problems and opportunities ; State specific objectives ; Develop strategy ; Establish budget ; Project sales and profit."@en
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